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He talks about clearing your life of posessions, how you should divide everything into four categories: 1. Beautiful things. 2. Things with emotional value. 3. Functional things. 4. Everything else.
Divide each category into the things you keep and the things you get rid of. In category 1, you can keep it if it’s on display in your house, if you show it to your friends, if you share it. If not, then you don’t need it, it’s taking up space and time, which you’re paying for with your money, time and health. Take a picture, put it on a thumb drive, take it everywhere with you and get rid of the original. In category 2, if it has a compelling story, one that you actually tell people, you can keep it. In category 3, unless it’s very good at what it does and it does something you do a lot of, it goes. And of course everything in category 4 goes.
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— Scripting News / Bruce Sterling
“That most of the technology and many of the services I try are ephemeral. Two years later, I can’t remember why I liked ThisNext or DailyCandy or even Twitterific. They have a minor utility to a small number of people, along with games and pink Dells. Although they have been funded, and continue to operate, they don’t solve a big enough problem for me to get excited about. I give them all a chance, and then blow them off”
“The best marketers I know make up rules for themselves and they don’t break them. It’s very easy to surrender to the moment and walk over to the next hill. It’s more productive to climb this hill instead”
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We also touched on how corporations and other organizations can produce results that don’t fit with the good intentions of the people who run them or work for them.
That last part is where this piece comes in.
This is where Google tries to steal the web.
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Price services for yourself - not for your clients
If you do consulting to pay the bills, make sure you take ample time for both, and charge on the value you provide, and provide the value you charge.
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“The human race is faced with a cruel choice: work or daytime television.”
“0% of a really big number is still zero.What direct marketers have always understood is that you must make something work in the small before you bet the farm and market it to the masses. If you can’t sell to 1 in 1000, why market to a million?”
“If it’s not good enough for you as a consumer, why should it be good enough for you as a marketer?”
“I’m an idealist. I don’t know where I’m going, but I’m on my way.”
